Lingerie is one of the few pieces of clothing that regardless of its design, pretty patterns and label is worn primarily for the support of the wearer.
For most women flunking the course on “How to Dress like Madonna in Desperately Seeking Susan”, shed few tears. Who wants to publicly walk around in their underwear anyway. And while the Victoria’s Secret Angels and most Maxim covers would suggest lingerie’s purpose is largely for the visual enjoyment of the onlooker, it is generally kept under wraps. However, like wolves to a full moon, when Valentines Day or anniversaries roll around, everyone, men and women alike give in to the allure of exposing her bra and panties. Flounce, lace and maybe fantasy leather distinguish the undergarments of this day versus the purely utilitarian cotton and lycra pieces for the other 364 days of the year. Your Spanx is designed to morph you 8lbs slimmer, but a blush-colored lace corset is designed to seduce. The irony of course is that according to a recent study, most men would rather see you in nothing at all.
So if classic lingerie is only for special occasions, and the time said lingerie is spent on is usually less than the time spent making the lingerie purchase, why and how is it still a booming segment of the fashion industry? My sense is that whether undergarments are used to correct, reshape, enhance or seduce, like many other aspects of dressing and fashion, one’s choice in underwear is based more on another’s gaze, even a locker room BFF than the wearer’s pleasure.
Photo © Brown Dress with Pokadots, Pinterest